A lot came out of the December 2015 UN COP21 Climate Conference in Paris, but two outcomes in particular tower above the rest.
Governments, laws and policies will not alone solve climate change — will not keep us under the dangerous 1.5-2° Celsius temperature hike over the historical average. The best COP21 will achieve is 3.5-4C. So the world is now, suddenly, in a mad scramble to ratchet up. That’s the new Big Goal, and since national governments won’t get it done, subnational agents have a New Imperative to accelerate their solutions.
News alert: that means YOU. If you’re a small & midsize social impact business — if your model is built on selling solutions and creating initiatives that solve human and climate challenges — or you represent a city, NGO or citizen group equally focused, you must now go from margin to mainstream at the speed of digital and become the new dominant player in your market.
This is a once-in-a-generation opportunity. The solution is in your hands. It is called your brand, and helping you achieve accelerated breakthrough has become our obsession.
So what do you say: Let’s go out there and sell at scale.
In 2015, marketing became all about digital. In 2016, digital became all about content. This year, content has become all about passion. And inspiration. And authenticity. Because what people love to click on, read and share most are stories that connect with them and their inner circles, and that is more so in the eco space you occupy with the solutions you offer. You are the stuff of passion, inspiration, authenticity. And so are we. This is the content we produce.
We can help two ways:
Massive digital-news clutter has turned into a heavy wind. It is hard, lacking a huge budget, for your one voice to break through and reach your targets consistently during the year, every year — every target, mind you (consumers, the media, investors, employees, suppliers, others). To do so, your content must be less promotional and more purposeful. Wrap your product in your deeper mission and meaning, preferably with a social movement, and it will connect with more people, who will then carry you deep into viral cyberspace. That’s our approach, with Wind.
Every good content advisor has you prepare an Editorial Calendar to fill the year with stories. And that’s good. The key to achieving breakthrough, though, is to surprise, entertain and delight your audiences, to keep them coming back for more, with a lively mix of creative formats all year long. Aside from the traditional text articles, photos and videos, let’s create a weekly or monthly YouTube show. Or how about a string of thought-leadership webinars, live events and white papers. This, in addition to the Wind behind your content, will achieve message breakthrough.
“You know how in sports, when you’re staring at that trophy during a timeout, and you’re just dying to get back out on that court and take the last shot or make the key pass to win it?
That’s us. Right now. And the ball’s in your hands. It’s called your brand.”
This is where I’m supposed to tell you about all the big and small brands I’ve worked with since I began in 1986, my journalism, sustainability, leadership, etc., etc. That you can find in my LinkedIn profile.
I’d rather use this space to say just one thing that adds to the rest of this site. I’ve used these 30 years to pick up the skills and insights that now, with the game on the line, I’m dying to place at the service of your brand. I’m all in. As are you, which is why we’re both here.
So let’s go. There is zero time to waste. You HAVE to win.
Let’s do it together.
As a Content Studio, AlexDíazEco helps you strategize and create your Wind content across a Dynamic Calendar. But then you have to amplify those stories across a series of channels to reach your targets and achieve your communications and marketing objectives. On that front, we can help two ways. First, we work seamlessly with your in-house communications and/or agency team as a supplier of content. Second, we offer some of those channels, as well.
So, take your content and amplify it across these outlets:
When it comes to owned media, hire AlexDíazEco for your corporate writer/editor needs, along with COMMON partner Brandekko as the design firm.